Video content is the most effective engaging tool in 2018. But it can be quite confusing to define how much video production costs and how to plan video production budget on your own.
There are two types of the video production costs: above-the line costs and below-the-line costs. Above-the line costs include expenses on a screenwriter, a producer, a director, and actors. Below-the-line costs include the rest of personnel and equipment, and other expenses to produce the film.
Purpose of your video is the main thing that influences on the format of your video and its budget. Do you want to create an animation or a documentary film? Youtube ads or a long corporate educational video? So, firstly, it is required to define what you want to get clear picture.
Complexity of the video is the next thing to take into consideration. The more qualitative and intricate video you demand, the more services video production agency must provide their clients.
Usually video production packages can be conditionally divided into the following categories:
Basic video. It includes:
Economy video. It includes;
Medium Level Video. It includes:
Advanced video. It includes:
-
shooting/ infographics;
-
2D , 3D – animation and graphics;
-
montage;
-
-
stock soundtrack;
-
-
sound overlay;
-
template script;
-
simple montage;
-
voiceover;
-
creative script;
-
audition;
-
multiple-camera setup;
-
director;
-
lightening;
-
color correction;
-
licensed soundtrack;
-
creative concept design;
-
several scripts;
-
make-up artist, stylist, production designer;
-
props, special effects;
-
unique soundtrack
Important factors that affect a video price.
Sound effect sets a mood of the audience. You can purchase stock music just for a couple of dollars, but in case it is necessary to use more sophisticated or unique content, itd better to compose a soundtrack that will be written individually for your film.
Subtitles/closed captions. If you create a SMM video, then budget subtitles as 85 percent of Facebook users watch videos without sound in accordance with LazsLounge - Digital Marketing Blog
Cast. Due to the fact that not everyone can professionally act in a video, it is insensible to invite any random person to participate in your video. To achieve satisfying result the actor must have some artistry and be suitable for the role. Thus, it is necessary to pay a retainer and spend some money on an audition. If you want to make a promo with an influencer persona or a celebrity, the cast budget increases.
Location depends on your plot, but it creates more budget lines. If you are planning to shoot your video in a remote place you must take into consideration that transportation costs include a rent of vehicles, drivers, gas, parking. It is important to plan in advance the number of the days you spend on shooting, because there is a possibility that the crew will stay overnight and in this case number of the cast must be taken in consideration.
Outfit. Even if the actors must look like regular people in everyday life, clothes must be meticulously selected in accordance with the image of the character.
Props. There is no need to use props in some video, but some plots require unique and expensive props. In this case the company order the video must take it into consideration.
Some companies use additional equipment, like multi-camera set, camera crane, oktokopter. It creates a dynamic effect and increases quality of the video along with the production price.
Planning of Animated videos
You may spend a few days creating a background. And It can take 3-4 month to model, texture and rig a character. More time animator spends on character, more money you must pay for their work. So, if you want your character to speak, for example, you must include this requirement in the brief, because all the additional tasks lead to price alteration.
Service Supplier. If you the budget is limited it is not necessary to work with too famous or expensive video production houses in theUse or Europe as you can order it from video production studios in the MiddleEast, North Africa, India as local visual communications studios can offer competitive prices without losing in quality.
All of the factors above are important to keep in mind when you form a quotation. However, all the prices are defined individually, so it is always required to request a consultation.